The wrap up

I think new advertising techniques and technologies is making it a lot more fun for the perception for consumers. Instead of being annoyed by advertisements, consumers are now attracted to them because of the social power linked to them. For example the cingular add with part of the billboard on the street. People stop by and take pictures with it because it is funny and creative, making it a part of their life instead of something they just walk by, read, and forget about. With these new fresh ideas that interact with consumers, it gets people involved and having fun with advertising. Also it is a good strategy because people now use to many media outlets to spread the advertisement around (instagram, facebook, twitter). These media outlets help out the advertisers because it does the work for them essentially. Advertising now has to find clever ways to include advertising in our popular culture. As the world changes and new technology arises, advertising will always find new ways to reach out to target audiences which makes it so exciting from my perspective. If you keep up with what is going on in the world you should be very successful in the advertising industry if you also have all the tools necessary to be there. This class has been a treat for me to find which side of advertising I would really like to shoot for and makes me excited on the future classes to come and expand my knowledge.

Harley Q's

1.       Harley Davidson communities do get very involved with the brand. It is the known brand to get when wanting a motorcycle or chopper. Harley riders are a family and sort of like a gang. If you have a harley, you are a friend of mine so to speak. Harley riders ride in packs and go on adventures together like a family and the brand makes you closer together with other riders.

2.      The elements of Posse Ride opens up a whole range of Harley Riders. It is a trip made to have fun and come together with all riders around the nation. It makes it a fun event providing check points providing documentation that shows you have completed that part of the race. Makes people feel accomplished and almost everyone can complete this race. you dont have to be an athlete, in good shape, a certain age. Men and women get together and can accomplish something as one Harley Family.

3.      I dont think Harley should get more involved with the race. People already know why they are there and entering such an event. Harley has become an icon for motorcycle enthusiasts. Everyone knows that harley is the best because of the wide known Harley family. People are there to get together and make a fun event out of having a motorcycle and something to be proud of. We have harleys and we ride together. If you dont have a Harley you arent as cool as us.

4.      Maybe for more involvement in the brand make more race events in certain areas of the country. And at these events put bikes and apparel on discount. Advertise these events for people to get together. Harley can get involved by sponsoring special events for cancer and others of that sort to not only get a better image, but to make people who are not familiar with the brand start thinking about it more and potentially buying a product.

Denotation and Connotation

      1. Denotation: Car, snow, ski resort, wording, logo

      

      2. Connotation: The car looks as though it makes it was through the snow very easily with no trouble or chains required. The car seems to be sporty coming across as a skier or snowboarder ready to "hit the slopes". Winter is a terrible thing to waste pops out to you saying buy this car. Winter is coming and your car can take you there or wherever you want to go with no trouble. Subaru confidence in motion. 

For some reason this never publish a long time ago when assigned...and only has first part shown...

Nostalgia

                 The Nostalgia technique usually is used when the brand is having trouble advertising and getting a new audience. So the brand goes back to what they were doing when they were most popular. But while going with this method there comes advantages and disadvantages. The advantages are, having something come back that consumers are used to and comfortable with. If a consumer recognizes a brand by an old character they have a greater chance of buying that product because of old knowledge. A disadvantage of nostalgia is not having a big new audience. when using this technique you will possibly only attract the old consumers who were familiar with the product when that advertising or character first aired. People who did not like the character in the first place long ago will not like it again when it is reused.  
                 Some specific products planning to use nostalgia may not be so successful with it. For example the Taco Bell Dog. the taco bell dog was a big advertising campaign back in its day but bringing back today I don't believe it would be very successful. Taco bell is successful by supplying food for cheap and a easy fast food choice. Even though after eating it you don't leave the toilet for a few hours, people still choose to go back because you can get so much food for little pay.          

Keep it simple Doritos.

The Doritos Frito Lay 3D-
In the mid 2000's Doritos introduced this new product to the shelves on stores with a new direction of chip. Several flavors but with a new look and new shape. Also they came in new containers which was a good idea for on the go snacking.

But customers did not like this product. Doritos is known for the triangular shape. It is easy to eat, the flavors are favorites nation wide and they come in a bag that can be opened of closed no matter where you go so no need for this new special cup design. Customers went with what they were comfortable with. Usually when shopping you have a list, you get what's on it and just want to get out of there. So when customers went to the chip isle, They grabbed the Doritos Chip bag and kept on going because that was what they were familiar with. Bad advertising to get this product out maybe? Or maybe just wrong timing or trying to do more than what they should be doing. Keep it simple, you are a chip company. Work on new flavors not new chip designs.

National Wildlife Federation digital technologies

             Most advertising in media today persuades us to buy all sorts of products and brands. To get a message out there is nothing better to use than advertising. This is why now Environmental Campaigns are not using advertising through digital technologies to get their word out to the world.  
National Wildlife Federation inspires our world, and our future generations to think about nature and wildlife. They help wildlife, habitats, and fighting against Dirty energy and climate change. But if they want to connect with younger generations to get the message out, they use digital technologies such as facebook, twitter and instagram to help pass the message. On these mediums they provide images, explanations of what NWF is, how to help, and stories and current news that has to do with wildlife protection. For campaigns like these digital technologies are very useful to help spread the word and get information out quickly so people can start helping from where ever they are in the world.

facebook page

Twitter

National Wildlife Verified account

@NWF

National Wildlife Federation works to inspire Americans to protect wildlife for our children's future. Staff updating: @d_tinker @starfocus@rarewildlifeguy

Washington, DC · nwf.org

To use racial stereotypes for advertising purposes brings many questions. Is it right to use these stereotypes for financial or product selling gain? I believe that it is just a strategy that advertising agencies use because they can. And if the advertising gets too many bad reviews they take it down and use another approach. Ad agencies use stereotypes because they know that once a person sees another person they label that person. One gets and puts labels on people from stereotypes that one hears. It is technically and ethically terrible to do but it cannot stop advertising to use them to sell products and brands.

No ad agency should be using these stereotypes to sell products but it will always be around. It is not a thing of the past but maybe someday it can be. But stereotyping from my perspective is a human trait and we all do it because we learn them at young ages. These learned stereotypes will never be forgotten in society.

Advertisers should have ethical responsibilities to respect the rights and thoughts of all their audiences. But laws must be made against ad men and women to put out these ads. If rules aren't made then ads that are stereotyped will not end.

Telling the truth in advertising is a huge key in success. If one doesn't know the complete truth about something that they are putting in an ad then one shouldn't add it in. "So we tell the truth - but not always the whole truth. We want to put our clients in the best light. McDonalds doesn't advertise the calorie count for Big Macs, but they make it easy to find out. Most people don't want to know. On the other hand, drug makers have to to spell out side-effects because the information can mean life or death." says Chris Moore(brains for rent). This is the way advertisers should go about ads with tricks rather than putting in stereotypes to back up their research. 

Agency for me

After looking around I chose to stay with a local company. PJA is a successful mid sized advertising agency in the San Francisco area but also has branches in Massachusetts, Japan and England. Right when I looked at their website I was intrigued. They have many sample videos of their best works and make it easy to find things quickly. They were named 2013 top mid sized agency of the year by B2B Magazine. Also many other awards from past years. 

As we were talking about in class they are a Departmental system with core capabilities as well as specialized skills. All of the people on their staff seem very fun and witty. From doing research I have found that PJA is a very good company to work for and very successful. I like how they are a mid-sized company and help the smaller - mid sized companies with advertising and getting their brand out there. But not all of their clients are small or unknown. Some you may know are, Chase, Yahoo, Hitachi, General Electric, HP and Ace hardware. Also they have done work for Toyota with some of my favorite commercials on TV. Below i have attached a video clip from their work on Toyota. This certain video works with Buster Posey (catcher for San Francisco Giants). I like this way they inquired a popular sports figure from the bay to put in their commercial. I am sure this tactic was successful for Toyota in northern California.

 http://www.youtube.com/watch?v=-MDFNXunIWQ

I would like to tour this advertising agency to see how they work in a real life scenario. I think it would be a very fun place and be a great experience. In the future I would love to start with an agency like PJA because they are experienced, knowledgeable and successful. 

First post

The advertising industry excites me because it is such a big part of media. Every product needs advertising and I like the fact of getting a team together and create ideas for campaigns for each one. It's the same job every day but a different adventure. I love the creative side and am very excited also of what I can learn here at San Jose to take into my future in the advertising business.