After looking around I chose to stay with a local company. PJA is a successful mid sized advertising agency in the San Francisco area but also has branches in Massachusetts, Japan and England. Right when I looked at their website I was intrigued. They have many sample videos of their best works and make it easy to find things quickly. They were named 2013 top mid sized agency of the year by B2B Magazine. Also many other awards from past years.
As we were talking about in class they are a Departmental system with core capabilities as well as specialized skills. All of the people on their staff seem very fun and witty. From doing research I have found that PJA is a very good company to work for and very successful. I like how they are a mid-sized company and help the smaller - mid sized companies with advertising and getting their brand out there. But not all of their clients are small or unknown. Some you may know are, Chase, Yahoo, Hitachi, General Electric, HP and Ace hardware. Also they have done work for Toyota with some of my favorite commercials on TV. Below i have attached a video clip from their work on Toyota. This certain video works with Buster Posey (catcher for San Francisco Giants). I like this way they inquired a popular sports figure from the bay to put in their commercial. I am sure this tactic was successful for Toyota in northern California.
http://www.youtube.com/watch?v=-MDFNXunIWQ
I would like to tour this advertising agency to see how they work in a real life scenario. I think it would be a very fun place and be a great experience. In the future I would love to start with an agency like PJA because they are experienced, knowledgeable and successful.
You MUST keep up with the weekly topics, Geoff. You've fallen behind and could fail this assignment.
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