The Doritos Frito Lay 3D-
In the mid 2000's Doritos introduced this new product to the shelves on stores with a new direction of chip. Several flavors but with a new look and new shape. Also they came in new containers which was a good idea for on the go snacking.
But customers did not like this product. Doritos is known for the triangular shape. It is easy to eat, the flavors are favorites nation wide and they come in a bag that can be opened of closed no matter where you go so no need for this new special cup design. Customers went with what they were comfortable with. Usually when shopping you have a list, you get what's on it and just want to get out of there. So when customers went to the chip isle, They grabbed the Doritos Chip bag and kept on going because that was what they were familiar with. Bad advertising to get this product out maybe? Or maybe just wrong timing or trying to do more than what they should be doing. Keep it simple, you are a chip company. Work on new flavors not new chip designs.
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