To use racial stereotypes for advertising purposes brings many questions. Is it right to use these stereotypes for financial or product selling gain? I believe that it is just a strategy that advertising agencies use because they can. And if the advertising gets too many bad reviews they take it down and use another approach. Ad agencies use stereotypes because they know that once a person sees another person they label that person. One gets and puts labels on people from stereotypes that one hears. It is technically and ethically terrible to do but it cannot stop advertising to use them to sell products and brands.

No ad agency should be using these stereotypes to sell products but it will always be around. It is not a thing of the past but maybe someday it can be. But stereotyping from my perspective is a human trait and we all do it because we learn them at young ages. These learned stereotypes will never be forgotten in society.

Advertisers should have ethical responsibilities to respect the rights and thoughts of all their audiences. But laws must be made against ad men and women to put out these ads. If rules aren't made then ads that are stereotyped will not end.

Telling the truth in advertising is a huge key in success. If one doesn't know the complete truth about something that they are putting in an ad then one shouldn't add it in. "So we tell the truth - but not always the whole truth. We want to put our clients in the best light. McDonalds doesn't advertise the calorie count for Big Macs, but they make it easy to find out. Most people don't want to know. On the other hand, drug makers have to to spell out side-effects because the information can mean life or death." says Chris Moore(brains for rent). This is the way advertisers should go about ads with tricks rather than putting in stereotypes to back up their research. 

Agency for me

After looking around I chose to stay with a local company. PJA is a successful mid sized advertising agency in the San Francisco area but also has branches in Massachusetts, Japan and England. Right when I looked at their website I was intrigued. They have many sample videos of their best works and make it easy to find things quickly. They were named 2013 top mid sized agency of the year by B2B Magazine. Also many other awards from past years. 

As we were talking about in class they are a Departmental system with core capabilities as well as specialized skills. All of the people on their staff seem very fun and witty. From doing research I have found that PJA is a very good company to work for and very successful. I like how they are a mid-sized company and help the smaller - mid sized companies with advertising and getting their brand out there. But not all of their clients are small or unknown. Some you may know are, Chase, Yahoo, Hitachi, General Electric, HP and Ace hardware. Also they have done work for Toyota with some of my favorite commercials on TV. Below i have attached a video clip from their work on Toyota. This certain video works with Buster Posey (catcher for San Francisco Giants). I like this way they inquired a popular sports figure from the bay to put in their commercial. I am sure this tactic was successful for Toyota in northern California.

 http://www.youtube.com/watch?v=-MDFNXunIWQ

I would like to tour this advertising agency to see how they work in a real life scenario. I think it would be a very fun place and be a great experience. In the future I would love to start with an agency like PJA because they are experienced, knowledgeable and successful.