Nostalgia

                 The Nostalgia technique usually is used when the brand is having trouble advertising and getting a new audience. So the brand goes back to what they were doing when they were most popular. But while going with this method there comes advantages and disadvantages. The advantages are, having something come back that consumers are used to and comfortable with. If a consumer recognizes a brand by an old character they have a greater chance of buying that product because of old knowledge. A disadvantage of nostalgia is not having a big new audience. when using this technique you will possibly only attract the old consumers who were familiar with the product when that advertising or character first aired. People who did not like the character in the first place long ago will not like it again when it is reused.  
                 Some specific products planning to use nostalgia may not be so successful with it. For example the Taco Bell Dog. the taco bell dog was a big advertising campaign back in its day but bringing back today I don't believe it would be very successful. Taco bell is successful by supplying food for cheap and a easy fast food choice. Even though after eating it you don't leave the toilet for a few hours, people still choose to go back because you can get so much food for little pay.