The wrap up

I think new advertising techniques and technologies is making it a lot more fun for the perception for consumers. Instead of being annoyed by advertisements, consumers are now attracted to them because of the social power linked to them. For example the cingular add with part of the billboard on the street. People stop by and take pictures with it because it is funny and creative, making it a part of their life instead of something they just walk by, read, and forget about. With these new fresh ideas that interact with consumers, it gets people involved and having fun with advertising. Also it is a good strategy because people now use to many media outlets to spread the advertisement around (instagram, facebook, twitter). These media outlets help out the advertisers because it does the work for them essentially. Advertising now has to find clever ways to include advertising in our popular culture. As the world changes and new technology arises, advertising will always find new ways to reach out to target audiences which makes it so exciting from my perspective. If you keep up with what is going on in the world you should be very successful in the advertising industry if you also have all the tools necessary to be there. This class has been a treat for me to find which side of advertising I would really like to shoot for and makes me excited on the future classes to come and expand my knowledge.