1. Harley Davidson communities do get very involved with the brand. It is the known brand to get when wanting a motorcycle or chopper. Harley riders are a family and sort of like a gang. If you have a harley, you are a friend of mine so to speak. Harley riders ride in packs and go on adventures together like a family and the brand makes you closer together with other riders.
2. The elements of Posse Ride opens up a whole range of Harley Riders. It is a trip made to have fun and come together with all riders around the nation. It makes it a fun event providing check points providing documentation that shows you have completed that part of the race. Makes people feel accomplished and almost everyone can complete this race. you dont have to be an athlete, in good shape, a certain age. Men and women get together and can accomplish something as one Harley Family.
3. I dont think Harley should get more involved with the race. People already know why they are there and entering such an event. Harley has become an icon for motorcycle enthusiasts. Everyone knows that harley is the best because of the wide known Harley family. People are there to get together and make a fun event out of having a motorcycle and something to be proud of. We have harleys and we ride together. If you dont have a Harley you arent as cool as us.
4. Maybe for more involvement in the brand make more race events in certain areas of the country. And at these events put bikes and apparel on discount. Advertise these events for people to get together. Harley can get involved by sponsoring special events for cancer and others of that sort to not only get a better image, but to make people who are not familiar with the brand start thinking about it more and potentially buying a product.
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