To use racial stereotypes for advertising purposes brings many questions. Is it right to use these stereotypes for financial or product selling gain? I believe that it is just a strategy that advertising agencies use because they can. And if the advertising gets too many bad reviews they take it down and use another approach. Ad agencies use stereotypes because they know that once a person sees another person they label that person. One gets and puts labels on people from stereotypes that one hears. It is technically and ethically terrible to do but it cannot stop advertising to use them to sell products and brands.

No ad agency should be using these stereotypes to sell products but it will always be around. It is not a thing of the past but maybe someday it can be. But stereotyping from my perspective is a human trait and we all do it because we learn them at young ages. These learned stereotypes will never be forgotten in society.

Advertisers should have ethical responsibilities to respect the rights and thoughts of all their audiences. But laws must be made against ad men and women to put out these ads. If rules aren't made then ads that are stereotyped will not end.

Telling the truth in advertising is a huge key in success. If one doesn't know the complete truth about something that they are putting in an ad then one shouldn't add it in. "So we tell the truth - but not always the whole truth. We want to put our clients in the best light. McDonalds doesn't advertise the calorie count for Big Macs, but they make it easy to find out. Most people don't want to know. On the other hand, drug makers have to to spell out side-effects because the information can mean life or death." says Chris Moore(brains for rent). This is the way advertisers should go about ads with tricks rather than putting in stereotypes to back up their research.